If you want a successful business then start to think differently about the business that you are in. Your business will grow very quickly once you begin to think, act and feel like a marketer of your business and not a doer. And there’s a difference.
One of the biggest mistakes small business owners tend to do is get caught up in the everyday tasks and workload of their business. The Doer roll unfortunately ends up killing your business growth, if that is all that you are focused on. When you start to focus on your business from a marketer’s perspective -you will begin to propel your business forward.
It is difficult to generate a change in your business by doing what you do better or doing more of it. However it is quite simple to deliver a step change if you take action on marketing your business.
When you think of yourself as a marketer of your business, then very quickly your business will take a step change. If you remain on the treadmill working hard and long hours every day and week to stay where you are, you will never end up anywhere different.
The trick is to keep things simple and stay focused.
One way to get focused is to ask yourself “what do I need to do today to get more leads and customers and how am I going to achieve this?
One of the most useful and successful strategies is to Make a daily action plan.
Spend 90 minutes per day to write your action plan for the day. How are you going to bring in more leads and sales today? This may seem extreme, but if you stick to it, you will see results. Get creative and don’t be afraid to be different in your approach. Test your marketing campaigns and tweak them daily, you will soon see what is working and what is not.
Spend your time looking at new products or how to improve your current products or services, look at new Ad campaigns and analyze the results, what offers and activities are ongoing, write email campaigns strategies and content for sales, think about the time required to Network with like minds in your field or niche market, online and offline. Start looking at where you can outsource or delegate daily tasks so you can free up the time to work on your business rather than in your business.
This 90 minute session per day is all about how you can make your business more successful.
Yes, 90 minutes every day. It is imperative to do this, no matter how busy you are.
Find a quiet place so you are not disturbed; Lock yourself away from any distraction so you can focus on your action plan for the day (if mornings are not practical, then right the action plan for the following day, the night before, you are the best judge to fit this into your schedule).
This mentality of thinking will change the way you work in and on your business. Think like a marketer and propel your business forward. By doing this in four to 6 weeks, you will begin to see focused and measurable results. Your business can start to look very different to what it looks like today.
So now that you are getting more leads and customers, how do you intend to keep them?
Building good customer relationships builds trust and return business. Always over deliver and listen to your customer’s needs. Treat your client/customer as the most important person in the world. If you make them feel special, they will keep coming back.