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I can't speak for you but I want my blog and forum posts to attract attention (and hits) its getting harder and harder to stand out in the crowd. And the crowd numbers in the tens of millions as far as blogs go, even if you have top quality content there's a good chance that your blog will go unnoticed by the very audience you're striving to attract. Thats why I try to look beyond content and find fun things that spice things up. I want my blogs to surprise, entertain and inform or educate visitors. Blog readers are trying to learn something not just get a canned business speech. I want to encourage repeat visits and generate word of mouse er uh mouth. I'm on a constant vigil to help my blog stand out with things like video, and pics. The good thing is that this can be accomplished by not spending a single penny.
My motto is that there is no excuse for a boring blog, not with all these free tools we have at the click of a mouse. One of the things I do to keep my blogs fresh is to go to my notebook and look up old post related to my new posts and freshen them up to add to the new posts. I also use Google Analytics to check my stats, I also try to add a little zing to my language. Its not what you say, its how you say it that counts. If you get too creative with your language and say it wrong, your readers will head for the hills. I don't try to be too funny because funny is hard. I always want to make sure that I'm not losing sight of my own blogging goals in the quest for a laugh. Plus you run the risk of leaving a lot of folks in the dark and most importantly, whats hilarious to you, may offend someone else.
Made you thunk didn't I? As you can see I get into word butchery at times but I don't overdo it, it has its good points and bad points, the good points is that people notice word butchery and the bad point is that people can think you're illiterate. In that case one of two things will happen, they'll either sit behind their computer and snicker at you or feel sorry for you. I use word butchery for the attention potential. Looking around for the proofreading polise. Just remember that your content doesn't have the final say in how its structured because ultimately the reader chooses which blogs to read. Your blog is a lot like a T.V. station except the net has a lot more channels than cable, in other words there's a lot more competition. You have very little time to make a good impression so keep your reader hooked. Think of the readers mouse as a remote control and the instant you lose their attention they'll channel surf away.
Facebook is the world's leading social network, with over 300 million users and more than 900 employees. But how do you get the most out of it? To answer this question and more, Mashable has created The Facebook Guide Book, a complete collection of resources to help you master Facebook.
If you search the Twitter world you will find Tweeps with a plethora of different Twitter @names; many which are totally unrelated to the Twitterer’s real name. No matter whether your Twitter account is a business account, personal account or brand account; you should definitely use your real name, real business name or real brand name as your Twitter @name.
10 Reasons Why You Should Use Your Real Name On Twitter:
1. It will be simple and easy to locate you in the “Find People” search tool on Twitter homepage; Remember “KISS” – Keep It Simple Stupid.
2. Similar to the dot.com boom, you don’t want to miss the squatters right to your entitled property, I mean your entitled Twitter name.
3. You don’t want to be like a friend of mine whose name was secured by a pornstar w/ the same name.
4. Once Twitter becomes totally mainstream and a household name; you want to make sure your real name is part of the Twousehold.
5. No one really understands your attemptedly cool names like: @mrbigshotguru @livingforchangetoday @johniscool @itweetabunch @MrsMrsexymama…
6. If someone is trying to follow your business’ tweets and you have some obscure name, you’ll miss an opportunity to have a virally connected customer.
7. It’s easier for people to retweet you, mention you and make reference to connecting with you.
8. You don’t want to find yourself saying coulda, shoulda, woulda… but I never dida!
9. The President of The United States @BarackObama uses his real name!
10. It’s practical and it just makes good Twense!
The bottom line is that you are missing out on a great opportunity to stay ahead of the Twurve by securing your real name. If your Twitter username is already taken, try securing your name with an underscore between your first and last name, or some combination of your real name.
Don’t worry about what your followers will think about the change, believe me they will totally appreciate it. Remember you can always change your Twitter screen name. For instance, there are 110 Scott Williams out there in the Twitter world, but only one @ScottWilliams and that would be me.
Do not pass “Go”, do not collect follower$.
Go secure/change your name now! While you’re at it secure your kids name as well!
Why you should break it: No one is going to stop following you or unfriend you because you didn’t write a tweet or a status update. You lose friends and followers by writing too many updates, especially those boring ones that people tend to write when they think, “Dang it all! I need to write a status update, but I don’t know what to say.” When in doubt, don’t post.
Rule #2: Always reciprocate
Why you should break it: Someone just re-tweeted your tweet. So you retweet one of his. Someone just Facebooked one of your blog posts, so you Facebook one of hers. This type of reciprocation makes common sense, right? If someone does something nice for you, you should do something nice right back, right? Maybe, maybe not. If you want people to pay attention to the information you are sending out to the social web, then you need to continually put quality information out there. If you tell your friends to click on a bunch of boring links, they’ll eventually stop trusting you for information and will stop clicking on all of your links. For this reason, it’s not a good idea to randomly re-tweet a link that you have not clicked on yourself or that you don’t think is top quality stuff. Don’t retweet tweets that you have barely read. Definitely don’t reciprocate Follow Friday suggestions for people whose tweets you have either barely read or just can’t stand. Yes, reciprocity is important, but quality is even more so. Don’t reciprocate if it means your quality suffers.
Rule #3: Get as many friends and followers as possible, in any way possible
Why you should break it: What are your social media goals? Do you want stats you can brag about, or do you want to connect in a real way with people who will have your back and help you in any way they can? If it’s the latter, then more isn’t necessarily better. Mass following people (just to get a follow back) and placing yourself on follow lists does not build relationships. You build relationships one relationship at a time. It’s better to have 100 quality relationships than 1000 connections to people who couldn’t care less about who you are.
Rule #4: Do whatever Chris Brogan does (or Guy Kawasaki or any number of famous Tweeters)
Why you should break it: Chris Brogan is already doing what Chris Brogan does and that’s why people follow him. Brogan’s followers don’t want to follow someone just like Chris Brogan. They want the real him. Be yourself. Be real. Be unique. Then people will follow and connect with the real you.
Rule #5: Follow all of the important people who are listed on various “must follow lists”
Why you should break it: Follow people who you want to connect with, you want to learn from, and whose tweets you want to read. If those people happen to be on “must follow” lists, great. If not, plenty of less famous, less followed people are just as helpful, funny, and good—and they are a lot more likely to form a relationship with you.
would you rather have 10,000 followers who SOMETIMES see what you say or would you rather have 1,000 followers who hang on your every word? Its all about conversion, how do some people get followed like Rock Stars and everyone else is spinning their wheels? Is your message getting communicated correctly and effectively or are you just another talking head? The difference is quality content done on a consistent basis. Make sure you GIVE something that people want to see and be selective with who you follow. If you're using social media as a part of your network marketing arsenal, you don't care about the Quantity of your followers and friends, you care about the Quality.
Don't listen to people who say that social media doesn't matter and that its a waste of time because at this point, social media has gotten too big for even traditional marketers to ignore. Here are a few essential tools I use with my network marketing arsenal:
. Twitter: Twitter is the hottest social media site out there, Twitter is like instant messaging except you can talk to thousands of people at once. It allows you to talk to your customers and prospects in real time.
. Facebook: Facebook has over 300 million members and growing daily, you can't ignore Facebook. Learn all the features of Facebook, join a group in your industry and create your own group.
. Google Sidewiki: Its a new add-on for Firefox and Internet Explorer that enables users to leave comments and information about any webpage.
. Feedburner: Feedburner enables you to track and manage the feed of your website or blog, you can track the number of people who subscribe.
. Google Reader: With Google Reader you can check how many people liked your content and wrote comments about it.
A new year is upon us and I had to make some changes to my network marketing tactics upon what I observed in 2009. My main observation was that I was guilty of preaching to the choir, or joining groups with other network marketers and trying to convert the already converted which was a huge waste of time. If I'm supposed to regulating my time management correctly, I was working against myself. I also had come to the conclusion that if I'm to survive in these tough times that I would have to be gut wrenchingly honest with myself. I was wasting a lot of time doing things that felt great but were really unproductive.
Its easy to do, we all fall into our own comfort traps, but it boils down to trying to talk to the same people in the same way and if I keep that up I'll get the same results I got last year and they were sorry, it was safe and I was comfortable but I was wasting money and time Its time to switch things up, its time to get a bit uncomfortable, its time for new ideas, new customers. Its time to use social media the correct way. I will no longer join groups just to preach to the choir, these people already have businesses. I will promote my blog and offer newbies the tools they may not have. If I want to push my primary business I'll create my own group on the Ning sites I frequent.
I'll do these things because its the way social networking should be used in my book, I'll work harder at building relationships with my prospects, and allow them to engage with my brand and participate with me and other customers, I'll listen to them, communicate with them and learn from them. I get mail from these groups all the time from people who try to convert me to their primary business before even saying hello, these people were taught this nonsense by other people who have no idea how to really leverage social media to get the best use out of it. I say, this is a new year and its time for a change.
If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s (Mashable) Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter.
But we’d like to help in a more direct way, too. Mashable’s job boards are a place for socially-savvy companies to find people like you. This week and every week, Mashable features its coveted job board listings for a variety of positions in the web, social media space, and beyond. Have a look at what’s good and new on our job boards:
As the Miami event is the largest industry gathering of the year, it covers all business aspects in the enterprise social networking markets in the USA, the Europe and the Far East/Asia. Topics covered are: new technologies, revenue models for social networking, mobile, venture capital, social networking and internet personals marketing, social networking software, internet personals software, global business strategies, partnerships, legal issues and payments. The next conference is on January 27-29, 2010 and will be held at the Miami Beach Convention Center in Miami, USA.
When I run accross this objection and trust me, it is an MLM objection, I take a good look at it. In the beginning I didn't know how to get past it until I figured out where it was coming from. Somebody gives a person the idea that they have to contact and sell to their family and friends and they don't want to be viewed as a pest or a nag. Or they're in the business and are told to make a list of friends and family, most people recoil thinking they'll have to hard sell or push their family and friends into buying something they don't want. It took me awhile to learn how to handle this rejection, the main thing I had to learn was not to force people into doing something they don't want to do, you can lead people gently and they'll normally follow you, but you can't force them because that tactic will totally turn them off.
I realized that people who claim they don't want to make money off their friends don't understand the business. People who've been in the business for awhile know that when you sponsor friends and family your work is really cut out for you and it can only make you sharper because your family and friends will make you work your guts out and earn every penny. My theory is that, If you don't want to make money off your friends and family then why is it ok to make money off a perfect stranger? Is something you're involved in that shady that you don't want your friends and family to know what you're into? If what you're doing is legal and you're doing alright with it, the first people you should want to know and make money with is friends and family.
So whenever you hear this objection just listen and you'll get clues to where this line of thinking is coming from, when you hear this objection most times something happened to them in the past with MLM or they heard it somewhere else. Don't take it personal because they just may have doubts about the industry, not you. The answer is simple, you answer this objection by asking questions.
I'm learning a technique named, Natural Selling, its a technique along the same line of attraction marketing. I'm learning how to sharpen my personal introduction, I'm learning how to answer when someone asks, what do you do? I'm learning that one of the best answers to that question for ME is to explain to people that I help people set up their own business so they can start taking care of themselves and their families once again. Then I ask them what they do, it shows concern for them and what they're involved in. Its an excercise in patience, so I wait,and hear them out so I can customize my answer. Thats why I asked that question because when you ask what a person does you invite them to participate in a dialogue about who? Themselves.
By stating how what you do helps others, you will create a good impression and its cemented by turning the conversation on to them. And remember, its all in the questions, so stop believing that because you're talking, you're in control, the opposite is true. You actually control the conversation by letting go of your need to speak. Ask questions instead.
I normally reply with:
. Job downsizing
. Lack of job security
. Higher cost of living
. High taxes
. Long travel time to work
. Low income
. Lack of free time
. Finding it harder to make and keep money
I demonstrate how what I do helps people solve these problems, I use simple language, not cliche's or network marketing language like residual income, the average person has no idea what that means. Besides, It makes you sound like you're about to sell something, you may want to continue with something like:
. Start your own part-time business
. Take back control of your life
. Have time to spend with your family
. Do the things you want to do
. Develope another income
. Replace your present job
I try to keep things low key and choose to not hit people in the head with a sales pitch right out of the gate, I use everyday language that everybody can understand. Try to remember that you're not the hammer and everyone else is not the nail.
Whatever your experience in old school marketing may be, leave it at home when you step foot in this new social media marketing, it just doesn't work and if you think I'm just saying that, try it and you'll find out soon enough. Don't come out of the gate pushing your products or services because new tools require new rules. Especially don't push on Twitter, Facebook or Linkedin because thats a dead giveaway that you're a newbie and don't understand whats really going on. Go into it thinking that if someone wants to know about what you have to offer, all they have to do is go look at your bio.
Keep things as simple as possible, be real, be open, be honest and be ready to admit mistakes when you make them, and you will. If you're a complete newbie make sure you have a presence in the big three, Linkedin, Facebook and Twitter if nothing else. Linkedin is strictly business, Facebook is business casual and Twitter is wide open 24/7. I make it a practice to connect with the people who connect with me if it makes business sense. I also make it a point to help people when I can with blogs that have value, that goes a long way towards establishing a credible name for yourself in social media circles, try to understand then try to be understood.
People could care less about what you know unless they know that you care, I have no problem giving away information freely with no strings attached, my marketing message will get accross regardless because you'll find that when people see that you're willing to help without looking for anything in return, they'll be curious about what you're into naturally. Just be yourself whoever that may be because one things for sure, you can't be what you're not. You may be able to fake it for awhile but the true you will come out in the end. I'm as real as I can be, you'll see my real picture as my avatar and my real name all over the place. Of course some business situations are different but in social media people would rather relate to and build trust with other people than brands. Its a trust economy.
When I blog, I make sure my content is related to my business without spamming, my blogs are not a fakeout ad in disguise because quality content always does its own heavy lifting. This revelation didn't come to me overnight because I used to spam relentlessly until I sat down and thought to myself, how would I take it if someone I didn't know came up to me and without even saying hello began to go into a sales pitch, then I took the time to read a few things and now have a better outlook on social media and what it really means.
One of the best ways to find new followers for your Twitter account is to leverage any other online profile that you might already have. If you have a website, blog or other social media account linking to your Twitter account is a great way to do this.
Doing it with an eye catching button, widget or counter can be even more effective. Of course there are some Official Twitter Badges available… but what if you want something a little different?
Below are some links to places where you can download 181 different free Twitter buttons, widgets, badges and counters to use on your site (actually there are over 181 when you consider the different sizes, colors, formats that are available on some of these options).
I use Twitter for more than telling people what I had for breakfast, Twitter is a powerful social media tool if used correctly. Here are a few ways I use Twitter in my social media arsenal:
1. Help others with problems
2. Share tips related to my business
3. Highlight events in my primary business
4. Relate industry news related to my business
5. Link to articles related to my business
6. Post original thoughts about my industry
7. See how I can meet up with Twitter friends
8. Join industry and topic groups related to my business
9. Feed my tweets into my other social networks
10. Spreading my tweets throughout the day because people read Twitter at different times
11. Tweet about my coupons or other specials
12. Responding to tweets talking about me and my brand
13. Staying away from the hard sell and focusing on relationship building
14. Announce my blog
15. Be nice even when I have a difference of opinion
16. Remember to laugh and have fun
17. Dumped the Twitter avatar and posted a pic of me
The technique of making social media a pleasure is screaming at you right in your face, sometimes we still can't see it. I took the mindset of what if? I had to get into the mind set of making social media a pleasure instead of a chore. I used to consider social media a serious job with sleepness nights and the whole nine yards and its not like that with me anymore. I found out that I didn't have to be an expert in every aspect of my primary business, I could be good in one or two areas and get by.
I thought there was a flaw in my makeup because I couldn't handle every aspect of my business like I wanted to but that wasn't the case and I wasn't alone. Had I taken the time to do some reading I would have found this out earlier but its never too late to learn. Now I'm going down a different road in social media and things are so much easier. Its not a sin to be less competent in all aspects of a business identity. What I am happy about is that my primary business has a strong business model built into it and that alone takes me out of the equasion as much as possible and what remains is a profitable venture that can be replicated and it doesn't get any better than that. Learn as much as you can about social media and things will go a lot smoother for you.
Copyright 2009 by Deltina Hay. All rights reserved.
A Social Bookmarking Strategy
The first thing to do is get a good feel for a number of social bookmarking sites. (In the print edition, there are some popular sites listed at the end of this chapter and on the resource CD.) Choose a couple that represent your interests. If you don’t feel inclined to do the research, I recommend starting with Delicious.com, Technorati, and StumbleUpon. Using these three sites should give you a broad reach into the world of social bookmarking. Before you begin using a bookmarking site, it’s important to become familiar with the guidelines. Some sites are much more stringent than others about bookmarking your own sites, or representing a business of any sort. It is best to go forward informed rather than risk getting a reputation for ignoring the rules, or worse, getting banned from a site.
There is nothing wrong with bookmarking your own Web pages or blog posts on a site like Delicious
As you develop your social bookmarking strategy, keep in mind that the Social Web is about interacting, sharing, and collaboration—not self promotion. Bookmark, tag, and comment on sites that interest you, and connect with others who share similar interests. You will be amazed at how many people you ultimately reach. There is nothing wrong with bookmarking your own Web pages or blog posts, as long as the site allows it; just balance those contributions with others.
I know I sound like a broken record on this point, but fill out your profiles completely! You don’t want to go through the trouble of bookmarking a bunch of sites, only to have others not even know how to find your Website if they find your bookmarks engaging enough to click through to your profile.
Create a list of your best key terms to use as tags and use them as often as they apply to the sites you bookmark. Use your best tags within the descriptions you give each of your bookmarked sites as well. Many of the social bookmarking sites have developed social networking characteristics as well. If available, you should join groups that are relevant to your area of expertise or interest, and subscribe to email updates for those groups.
Most of us need all the help we can get in social network so I've made sure that my Linkedin profile is tight. Double check your Linkedin profile to ensure its as good as it can be, don't approach your Linkedin profile like its an after thought or it will be a complete waste of time. Make sure you complete everything in it. You want your profile to attract contacts, generate leads and to showcase your professional skills. Make sure its updated regularly. Here are a few things that help me:
1. Use the name you're known by
2. Upload a decent photo
3. Create an effective professional headline
4. Pick the industry that best represents what you do
5. Enter details for current and past positions
6. Write a summary that highlights your most important business information
7. List your websites and blog
8. Add your Twitter ID through linkedin's widget
9. Request recommendations-make sure you ask the right people
10.Write recommendations
11.Send Tweets to your Linkedin account
12.Select what to display in your public profile-People can only see what you allow them to see
13.Check into Linkedin on a regular basis because they're always adding new features
Social media marketing is an oxymoron, marketing within social media, and I am talking about all day every day linking up from morning to night, will not only NOT lead to sales, it will lead to social media suicide.
Social media mugging is a concept I am in total agreement with. You simply cannot link up on the first encounter, with every link and/or in every situation. I have referred to it as the ” Psst! Hey Buddy, wanna buy a watch?” syndrome! It is just as alienating and just as ineffective.
Don’t do it!
Build your following like you are building a foundation for your own home, do it one brick at a time, one follower, connection or friend at a time. The nice thing about this approach is that, although it will take more time, you will know where all the bricks are and you will know exactly what you have. And, that is what yields results, knowing your following, not simply having a mass of strangers, unresponsive, cold, and totally unaware of you, who you are and/or what you are about!
Build one person at a time, review profiles, send invitations before, during and after your follow each other and you will achieve success in a way most people using the shortcuts only dream of!
18,000 followers in 18 days or 18,000 in a year? The former is useless, the latter is responsive, engaging, and fun…they are friends! 18,000 social media friends is incredible…18,000 strangers is a mess! Which would you prefer?
Favorites
Del.icio.us
Magnolia
StumbleUpon
Google
Yahoo
Technorati
BlinkList